Ethnically diverse communities case study
Tackling Inequalities Funding
The Tackling Inequalities Fund forms part of Sport England’s support package to help the sport and physical activity sector through the ongoing coronavirus crisis.
The programme aims to reduce the negative impact of coronavirus and the widening inequalities in sport and physical activity in four under-represented groups.
The funding has and continues to enable community groups working with these audiences to continue to exist and engage with their communities, with a view to keeping them active during both the lockdown and early recovery stages.
Ethnically Diverse Communities
Projects targeting ethnically diverse communities awarded funding.
Projects in our priority areas - Medway; Swale; Thanet; Folkestone and Hythe.
Total funding awarded to projects targeting ethnically diverse communities.
Average funding awarded to projects targeting ethnically diverse communities.
Kent Sport has awarded funding to 22 projects across Kent and Medway targeting ethnically diverse communities (EDC). A total of £99,967.34 has been awarded to EDC with a project funding average of £4,543.97. Of these projects 13 were delivered in our priority areas of Medway, Swale, Thanet and Folkestone and Hythe.
The projects have been enlightening. They’ve opened up a whole new world to us that can tackle grassroot issues. It’s created new networks and new staff opportunities. We’re keen to develop a multi-sports mentoring project off the back of this. All about community cohesion.
Types of funded projects include:
We asked project leads the impact the Tackling Inequalities Fund has had on their participants:
- Reduced loneliness, isolation and anxiety
- Learning of new skills
- Recruitment of young people who were unemployed due to covid
- Increased levels of physical activity
- Improved mental, physical and social health
- Development of friendships and trust
- Role changes from participant to volunteer
- Increased knowledge and understanding of different communities
- Engagement and mixing of new communities
The Badminton sessions have brought together women from different communities and countries of origin, united in their desire to take ownership of their wellbeing and work together to achieve it. All of us joined in a little celebratory dance at the end of one session to mark one of the Hindu festivals despite all of us being of different faiths.
Key Learnings for Ethnically Diverse Community projects
- Be flexible in your offer. With the changing government guidance, be prepared to adapt your offer to suit the current guidelines and your participants needs. Continually consult with participants to find out if and where they need support.
- Ensure your offer is inclusive. Not all participants will be able to access live sessions. To increase your participant reach pre-record sessions, develop leaflets or offer a mixture of online and face to face sessions.
- Use your local community. Use the local people within the community to engage with your target audience and build bridges. Use this local knowledge and insight to understand your audience and where physical activity fits in their lives.
We’ve been able to build a rapport with these communities and since the commencement of the project we have been able to deliver other services to them.
- Be Patient. Patience and persistence are needed to support a change in behaviour and engage new communities. Recruit and deploy staff who can identify and empathise with your target audience.
- Involve Participants from the outset. Involve the target audience in the project design and tailor the project to their needs, motivations, barriers and culture.