National Fitness Day, taking place on Wednesday 23 September 2020, offers activity providers a fantastic opportunity to promote their sessions for free to a wide audience. The annual event, facilitated by UK Active, influenced over 4 million people across the country to be active in 2019. This year the activity finder will be powered by open data promising to make it even easier for participants to find sessions that are right for them.

If you are a provider of virtual or physical activities, you can take advantage of promoting your sessions to this audience by using an OpenActive enabled platform. Don’t worry, this is quick, easy and free to do, and will continue to benefit you beyond National Fitness Day.

What is OpenActive?

OpenActive is a sector-wide initiative to make it easier to find and book activities online. Any person or organisation that provides a physical activity can benefit, from leisure operators, National Governing Bodies, independent organisations offering local activities in parks to independent instructors. Over 1,000 locations and 250,000 activities are already published as open data, making it easier for participants to find sessions that are right for them.

Why OpenActive?

OpenActive allows your activities to feature across different websites, apps and platforms, instantly. You no longer have to upload information or agree partnerships one at a time, it’s basically free marketing! As well as National Fitness Day, there are many other campaigns and organisations using open data including This Girl Can, Change4Life, Sport England and Kent Sport’s Everyday Active campaign, making your activities easier for participants to find.

How does it work?

To feature your activities on the National Fitness Day activity finder, you will need to use an OpenActive enabled booking or management system.

Group exercise instructors

If you run group exercise sessions then you can register for free on the Classfinder platform run by Exercise, Movement and Dance.

Register on the Classfinder website

Other activity providers

If you host any other type of physical activity then you can register for free on the Open Sessions platform.

Register on the Open Sessions website